Want quick services and expert advice? Start with Farm Tagging

 

“Let’s buy a tractor.” what exactly does it entail? The thing which is most obvious to everyone is that it is like any long-term investment. You select a tractor manufacturer/brand that you like, go to one of their dealers/showrooms, and select a tractor that best suits your farming needs. While any of this is not wrong in any way, shape or form, there are some things which need to be looked into with a lor greater depth. For starters, what about the tractor makers themselves? What does you going to their dealership and buying a tractor mean for them? Well, obviously there the point of profit, but in today’s day and age when all brands are doing their best to push past being a simple transactional medium for the end user, i.e., the consumers, why should tractors brands do any less? So, is there a tractor brand we know of that is actively trying to make its brand into more than just a manufacturing juggernaut? Absolutely there is! And that brand is Digitrac.

 

For those who might not know, Digitrac makes some of the best tractors in India. What’s more, it is very well known for constantly pushing the technology and innovation level in Indian tractors beyond what seems possible. So taking all that into account, there is no denying that a brand like Digitrac will go well beyond its way to ensure that a consumer’s interaction with the brand is not limited to just a few transactions, but that they really become part of the brand’s “ecosystem”. The word ecosystem is often thrown around lightly when it comes to consumer relations with a brand. But in Digitrac’s case, it couldn’t be more true! If you’re wondering how, just download Digitac’s app and you will find out in just a few seconds!

 

In that app, there is a feature called AgriCare. Something that aims to empower farmers with the right knowledge about everything from what are the best equipment and implements they should use to meet their farming goals and needs to what are the best (and the fairest) prices at which they should sell each of their crops to make a profit. However, the feature that bears a special mention today is something called “Farm Tagging”. As the name suggests, here farmers can “tag” their farm with the Digitrac app in order to gain all the benefits of the app’s features that are specific to their needs. A feature like this has countless advantages, both on the consumers’ end and on the brand’s end. Let’s a take a look at a few:

●        User-oriented approach

As mentioned, when farmers “tag” their farms with the Digitrac app, they get all the benefits of the app tailor-made to meet their needs. This includes getting the best advice of equipment, farming process and mandi prices which are best suitable and sure to benefit farmers from different locations around the country differently. This in turn makes a farmer who might already be using Digitrac’s tractors and implements stick with the brand since he/she can get all the advice they need from the same source.

 

●        Stronger consumer-brand bonds

When any farmer buys a tractor with Digitrac, they get access to various implements that go best with that tractor. This gives them an optimal combo of tractor and implement(s) to increase their productivity levels. Furthermore, farmers can accessorise their tractors however they see fit. All this means that tractors, implements and accessories, all can be found in just one place! Now with the Digitrac app and its AgriCare feature, farmers also have the know-how available to them for absolutely free! This only strengthens the “ecosystem” aspect of the Digitrac brand and their relationship with all their customers.

 

●        Better end-results

The only reason that the AgriCare feature even exists is to help farmers better their yield, both in terms of quality and quantity. So by “tagging” their farms with the Digitrac app, they get access to all the expert advice, weather forecast and the best mandi prices, amongst other things, all of which help improve the overall quality of life for farmers. Not to mention that they have the edge by using some of the best tractor models in India with Digitrac.

 

So here you are. A shining example of how a tractor brand actively working towards creating an ecosystem for its consumers is showing a very strong edge above its competitors.