What’s Digitrac’s motto that has made it such a success in the agriculture industry?

 

 

If you’re thinking about buying a tractor, there are some obvious things that would almost immediately pop up in your mind. Thinking about whether or not the price is right, is it feasible to maintain the machine on a long-term basis, and are the financial tools such as loans and insurances available to the customer, and even if so, how reliable are they? But even these considerations are only taken when you’ve chosen the tractor in the first place. And that, as anyone would tell you, regardless of whether you are farming just as a hobby or if it is your full-time occupation, is definitely not an easy decision to make. So, is there a way to make this process easier? How can we narrow the field of factors? Or maybe we need to shift our point of view completely? Well, if you’re looking for an answer, it is easier to look at the tractor brand first and then their related products and services. And what better example for that than Digitrac.

“I want the best tractor in India.” That might be a thought someone just starting out with farming might have, and there is definitely nothing wrong with taking that as a benchmark when you actually go out seeking your very first tractor. However, let’s change things up a bit. Why not look at the tractor brand first before you look at individual tractors themselves? Because of course you’d be interacting with the brand first, and way more often (even after you have bought the tractor) then just one transaction, right? Well, if you’re thinking of a tractor brand and the answer in your head is a no, then maybe that’s not the brand you should be looking at in the first place. For starters, let’s see how Digitrac offers its customers an “experience” of associating with the brand. An experience that goes way above and beyond just going to a dealership and buying a tractor.

First of all, Digitrac is an online-only platform. Meaning that there are no dealerships, no middlemen, no hassle for its customers. Just a safe, secure and hassle-free tractor purchasing experience. or as Digitrac themselves term it, “Advanced. Convenient. Transparent.” But what does that exactly mean when it comes to Digitrac? And maybe the bigger question, how does that help make a tractor brand into an “ecosystem”? Let’s see.

●        Advanced: This just speaks to the fact that the platform is online-only. This means that the brand is “advanced” enough to realise the importance of Digitization when it comes to selling tractors to customers across the world, and most importantly, has the infrastructure to sustain such a model on a long-term basis.

●        Convenient: Going off of the point above, just by the sheer fact that Digitrac is an online-only tractor platform, it makes it highly “convenient” for all its customers. Be it from the lack of middlemen or hassles of going and coming to and from a dealership, or even offering doorstep delivery and repair, Digitrac’s approach to selling tractors is as user-friendly as it gets.

●        Transparent: This basically means price. Digitrac is one of the few rare tractor manufacturers who actually list out the price of their tractors. And since all of their tractors are fully-featured with the only major price differentiator being the engine size, there is little to no room for argument when it comes to how much any customer can find about any Digitrac tractor they might be interested in with just a few clicks.

So does that change anything for you? Does taking all that into account offer a fresh new perspective into not only how customers can approach investing in a tractor (cause let us not forget, tractors are indeed an investment) but also how other tractor manufacturers can follow in Digitrac’s footsteps and offer not only a single transaction of tractors to their customers, but turn their entire brand into and ecosystem which their customers can continuously interact with, be it for after-sale services or even financial assistance like Digitrac offers its customers the options to buy tractor insurance online.